According to Wikipedia, the concept of a Big Hairy Audacious Goal, or BHAG, was first proposed by James Collins and Jerry Porras in a 1994 book called Built to Last . The point is to get a unifying vision for a 10-30 year goal around which your people can unite. Something big. Something hairy. Something audacious. A worthy, exciting, stretching goal. The authors presumably put forth this idea as something a company can unite around. But an individual can have a BHAG, too. In fact, it was another individual in my church who introduced me to the idea. He has two BHAGs: the first, to become a doctor, and the second, to open a hospital in a foreign country. He is currently an undergraduate with his sights set on medical school. I believe he would agree that having this overarching vision provides motivation to his day-to-day studies. He doesn't feel aimless in the midst of the details. You can have a BOHAG - a Big Overarching HAG - and intermediate HAGs along the way. O